What are your audience’s most commonobjections? How tech-savvy are they, and what social networks do they prefer?Do they have a preferred method of communication (e.g., text, call, email)? Inthe internet age, data is readily available for marketing teams to access andanalyze. You can begin gathering quantitative data about your customers from:
Customer records Google Analytics Social media analytics tools For St. Pierre and Miquelon Email List qualitativedata, consider: Surveys One-on-one interviews Focus groups If specific tasks,like focus groups, require an investment of time from your customers, it may behelpful to offer an incentive like a coupon, free sample products, or giftcard.
When determining which customers to ask, focuson your top ten clients who interact with your products or services morefrequently than others. However, don’t forget about the unhappy customers, requesteda refund, or canceled an order. These (would-be) customers can give you usefulinformation about why your product didn’t work for them.
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