They believe the words of a consumer more easily

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Regarding the last, it corresponds to the exposures that the brand benefits from without having sought to generate them directly. They are similar, for example, to consumer comments. In addition, they consider earned media to be more reliable than communication coming from the company itself.  than those of a brand. Social networks for Earned Media Influencers Influencers are becoming more and more visible, but also more and more numerous. An observation that pushes brands to work more with them.


The relationships between brands and influencers are real sources of opportunities for developing visibility. However, this strategy is not just about contacting all the influencers. It is necessary to carry out an analysis of your environment and to contact those who are Georgia Phone Number List related to your field and who will allow you to reach the target you wish to reach. Influencers are surrounded by an engaged community ready to follow their choices and advice. Thus, they encourage audiences to be interested in a brand. By identifying the right influencers, you will be able to reach new targets, expand your community and transform them into potential prospects.





Is Earned Media so interesting? In the POEM strategy, Earned Media is the least used method. Although very advantageous, it includes some disadvantages which push professionals to turn to its colleagues Paid and Owned Media. Benefits To increase the notoriety of your company, to gain the trust of your consumers or to improve the image of your brand, Earned Media seems to be the strategy that best meets these objectives. Indeed, collaborations with influencers, the sharing of your posts by your targets or by bloggers, journalists, etc.