Dont overstate your products capabilities. This is unethical and is likely to make consumers unhappy leading to loss of business. For example it is difficult to provide realtime data solutions for online businesses that require large amounts of inmemory information but Estuary was able to test the claim of providing realtime data integration with its advanced data operating system which can support data flow rates of up to GB per second. Never Lie Or Totally Exaggerate . Avoid jumping to wrong conclusions One of the types of advertising is the socalled comparative advertising in which a companys product or service is presented as better than a. One type of comparative advertising is print advertising in which the characteristics of one companys and a competitors products are compared side by side with the same companys products. A key part of marketing is spreading the word about your products great features. Falsely comparing your company to a competitors company is not only unethical but can also cause significant damage to your brand reputation.
It is wiser to focus on the advantages of your offers than those of your competitors. . Avoid taking chances Appealing to your customers emotions can phot editor create interest in your business which is acceptable as long as its done in a good way. But dont try to talk them into buying something just because youre nice or understanding. If you engage in such unethical behavior you risk serious damage to your reputation. For example some cryptocurrency platforms a modern way of making money promise safe and fast results although in reality there are high risks. They attract people with a deceptive scheme. It is more effective to promote products by explaining how people can benefit from the product and outline the risks rather than using emotions. . Avoid spam ads To market restricted goods such as tobacco and alcohol advertisers often use proxies to disguise their ads.
This type of ad uses a product from a related category. Instead of promoting the banned product directly to customers it can be hidden under another product with the same brand name. After all consumers may associate the brand with the primary product just because of the name. . Creating gender stereotypes The term stereotype marketing colloquially refers to advertising measures based on generalizations or ideas about the habits interests and values of the target audience. For example women should not be stereotyped as helpless at home or as sexual objects. While corporations often rely on demographics to target specific customer categories vague or offensive stereotypes in advertising campaigns are ineffective and can lead to adverse public reactions that small local businesses cannot afford. . Children in advertising Children are an important target audience for companies because in addition to their own purchasing power which is considerable children significantly influence their parents purchasing choices and are future customers. There is evidence that childrens exposure to advertising contributes to less healthy eating habits more conflict between parents and poor body image among women.
發表於 2023-12-30 11:56:02
