This is a very popular mode

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Gamers also seem to appreciate the video ads that fill the game's loading times, or forms of entertainment directly adapted to it, such as the Gatorade commercial in NBA 2K18's “The Neighborhood” mode. As stated by the Ipsos study conducted in 2018, 47% of users remember the ad they saw, which becomes an integral part of the gaming experience. No longer seen as a nuisance, it is recognized as “ visibly appealing ,” incentivizing Games as a Service platforms to promote this advertising strategy. Pay for new content Updating and improving the content of a game can be seen as an action carried out to enhance the player's experience and make it increasingly real and perceptible.


Actually, to access the new version, a payment is required. This is a very popular mode that allows the developer to increase in-game revenue by offering the player extra purchases to continue benefiting from the game and the service offered. Fortnite is one of the sg phone list most striking examples of this method, where players have to purchase new content with each new “season.” Four times a year, developers benefit from revenue dictated by the release of new seasons, which allow them to earn thanks to microtransactions made by users. In this way, developers increase their earnings, in addition to the initial profit from purchasing the game.


On the other hand, it also provides added value for existing users, who regularly benefit from new and exciting content. Even free-to-play platforms exploit this strategy by monetizing new content while increasing existing ones. Game Packs To generate new leads and increase the awareness of less popular games, developers adopt the bundle strategy . By purchasing a single package, usually discounted, the user can have a collection of more popular titles, combined with other lesser-known ones. It is a simple but effective method that allows you to promote the sale of products that, individually, would not generate revenue.