What Is Digital Transformation?

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What Is Digital Transformation?
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Digital Transformation


Uday Nayyar
Uday Nayyar is Senior Manager, Solution Engineering for the India midmarket business segment. He works with media customers in EMEA and India to both recognise and leverage the contrast and best practices across these geographies, to provide transformative solutions for customers in the Media and Entertainment industry.Things are looking up for India’s retail and fast-moving consumer goods (FMCG) industry. The Economic Times reports that in Q3 2021, sales at top retailers such as Titan, Reliance Retail, Shoppers Stop, Aditya Birla Fashion & Retail, Avenue Supermarts, and Bata surpassed pre-Covid levels.

Meanwhile, the FMCG market expanded 10% in January, year-on-year from 2021. Even with discretionary products like televisions and refrigerators, leading companies saw double-digit sales growth.



Clearly, consumer confidence is rebounding. Yet a lot has also changed. Entire shopping journeys – from discovery, to buying, to service – have moved online. Purchases are being made across a variety of digital channels, from brand websites and apps, to social media and messaging platforms, to online marketplaces.