Since when has content marketing existed

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By analyzing and segmenting prospects, as well as automatically sending messages according to a predefined scenario, you will no longer have to worry about the route taken or the time between each contact. 4- Deploy social selling According to Gartner, on average, 6.8% of people are involved in a B2B sales process. At the same time, the sales pitch has weakened considerably while customers have taken an early interest in products in their segment.


To stand out and convince , you must therefore use more adapted Phone Number Data means that track online behavior. With Social Selling , you improve your online image, prospect better and create engagement.A pillar of inbound marketing, content marketing consists of making informative and interesting content available to prospects. In addition to communicating with your audience, this content marketing strategy aims to develop the visibility of your business on the web. WebConversion invites you to discover the tricks and subtleties.




This content strategy is not new. We can even consider that content marketing appeared in the 19th century in the United States, when in 1895, a tractor company released the first edition of its magazine, The Furrow. Choice of crops, evolution of breeding methods, issues surrounding economic diversification... Instead of advertising the company's tractors, this magazine offers to help farmers improve their productivity, by addressing issues which are specific to them .