Images are the most important part of your content marketing

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This is also confirmed by the study by Buzzsumo and Okdork.com : If a content marketing piece of content has at least one visual element, it is shared twice as often on social media as one without graphic elements. Experience has shown that authentic, unique images that evoke emotions are particularly effective. images-in-content-marketing-dog-cat Content marketing content with at least one visual element is shared twice as often on social media as content without graphic elements.

A picture is worth a thousand words” – This metaphor, which is said to have appeared in Special Data a similar way in an advertising magazine in 1921 , gets to the point. Martin Mißfeldt, an expert in the field of image SEO, is also convinced that images are essential to the success of a website - at least in 99% of all cases. “ They enliven the page rhythm, create trust and often offer added value in terms of content. An image simply speaks to other areas of the brain - those where there are far more emotions than in the areas of word processing. You can perceive images much more quickly than written text, which makes a huge difference to the 'first impression', especially when opening a (new) website.




In short, the fascination with visual content clearly lies in its brevity. Images help us convey messages in a split second. As the infographic from Searchenginejournal.com shows, 55% of users spend less than 15 seconds actively reading content. Using expressive images or graphics, even complex connections can be conveyed in a compact and entertaining way. Visual content also stays in your memory longer than text. According to the BuzzSumo study mentioned above, this form of content quickly evokes emotions in the user and is therefore shared and liked more often on social media.